LinkedIn: Using LinkedIn Effectively

[ Intro Music ] >> Now that I've got my profile set up, I can begin to educate myself. LinkedIn gives me so many resources to expand my knowledge base and fields of interests. And an informed person is a hireable person. Headlines and daily posts enable me to stay current with what's going on. Joining groups or following specific channels allow me to target areas of study. LinkedIn company pages allow me to become familiar with specific companies and the people and positions within them. > There are a ton of different what we call groups on Linked In. So there are groups related specifically to internships. There are groups related specifically to individual fields. They are great places just to duck your head in every once in a while, see what conversations are going on. And you and hundreds of other people can interact in that way where you're all trying to benefit each other and help out however you can. >> It goes without saying that there are a lot of people on Linked In and a lot of opportunities to build your network. I'm going to start by connecting with my friends and family and build up my network from there. >> So a big piece of advice that I give is to look for that second degree connection, somebody who can make an introduction on your behalf to a person that you're trying to reach. We did a lot of research at LinkedIn that suggests that a warm connection is much much more likely to lead to actual closed business in a business setting than just reaching out on your own. >> Here are some tips to get the most out of networking for a job on LinkedIn. Personalize each connection request with a couple of sentences. Use the advanced search feature to look up hiring managers at the companies you're interested in. Never be pushy. Always be professional. Ask for help and be generous in extending help to others. >> There's really no better place to make a positive impact from that professional standpoint than your LinkedIn profile. It tells the complete story of who you are, even if you haven't worked yet. What you expire to do, what experience you have, what course work you have, what professors or teachers that you've had can vouch for you. >> A big part of being successful in business is making connections. And thankfully, LinkedIn puts that power right at your fingertips. So now isn't the time to be shy. If someone can make an introduction for you, go ahead and ask for it. Just remember, be sure to pay it forward in the future if someone comes to you asking for help. [ Music ]